Almost half of all American households – 46.6 percent – own dogs; that’s approximately 57 million consumers. Total annual spending on pet products in the U.S. hit $53.3 billion in 2012, and early estimates show an additional $2.2 billion in growth last year to $55.5 billion. “With new products and services being introduced at an increasingly rapid pace, it appears American’s love affair with their pets will continue,” predicts the APPMA. With this high rate of growth, and its prediction of continuation, the Doggie Camel Pack is joining a very successful product market.